This study aimed to determine the effect of Price Discount, Store Atmosphere, and Product Display on Impulse Buying at Matahari Department Store. This research uses quantitative methods. The population in this study were consumers of Matahari Department Store Royal Plaza Surabaya with a sampling technique that is purposive sampling. The number of samples used in this study was 100 respondents with a questionnaire data collection technique. The data analysis technique used to answer the proposed hypothesis is multiple linear regression using SPSS 25 For Windows. The results of this study indicate that: (1) Price Discount, Store Atmosphere, and Product Display simultaneously influence Impulse Buying for consumers at Matahari Department Store Royal Plaza Surabaya. (2) Price Discounts partially affect Impulse Buying for consumers at Matahari Department Store Royal Plaza Surabaya. (3) Store Atmosphere partially influences Impulse Buying for consumers at Matahari Department Store Royal Plaza Surabaya. (4) Product display partially does not affect consumer impulse buying at Matahari Department Store Royal Plaza Surabaya. Keywords: Price Discounts; Store Atmosphere; Product Display; Impulse Buying
Penelitian ini bertujuan untuk mengetahui pengaruh tanaman refugia terhadap keanekaragaman serangga penyerbuk pada tanaman padi. Penelitian ini dilaksanakan di Desa Pombewe, Kecamatan Sigi Biromaru, Kabupaten Sigi, Provinsi Sulawesi Tengah, dan Laboratorium Hama dan Penyakit Tumbuhan (HPT) Fakultas Pertanian Universitas Tadulako, Palu. Penelitian menggunakan dua spesies tumbuhan bunga yang berbeda sebagai tumbuhan suaka: kenikir (Cosmos caudatus), marigold (Tagetes sp.), kenikir dan marigold, dan tanpa refugia. Koleksi serangga dilakukan dengan menggunakan jaring ayun atau Sweep Net. Dari hasil penelitian menunjukkan pada pertanaman padi sawah ditemukan serangga penyerbuk dari ordo Hymenoptera, Diptera, dan Lepidoptera dan didominasi oleh Ordo Hymenoptera baik dari segi jumlah spesies maupun jumlah individu. Ditemukan perbedaan jumlah spesies dan jumlah individu serangga penyerbuk pada setiap perlakuan tanaman refugia. Jenis serangga penyerbuk paling banyak ditemukan adalah pada perlakuan kenikir (16 spesies), dibandingkan dengan perlakuan marigold (13 spesies), campuran kenikir dan marigold (13 spesies), dan tanpa refugia (2 spesies). Indeks keanekaragaman serangga penyerbuk dalam kategori sedang ditemukan pada tanaman padi yang menggunakan tanaman refugia baik kenikir (H’= 2.11), marigold (H’=2.04), maupun kombinasi keduanya (H’=1.85). Sedangkan indeks keanekaragaman rendah diperoleh pada perlakuan kontrol atau tanpa refugia (H'=0,59). Hasil penelitian menunjukkan tanaman refugia meningkatkan keranekaragaman serangga penyerbuk di tanaman padi sawah.
Indonesia is one of the countries that has been affected by the COVID-19 outbreak since early March 2020 until now. The spread of the COVID-19 outbreak has caused an unfavorable impact on various sectors. Business owners admit that there have been a lot of declines in income during this pandemic and the marketing method is only done through word of mouth, the next problem is that limited land is a trigger for MSME actors to do product marketing. In addition, 70% of MSME actors surveyed are 40-70 years old, so they do not understand how to take advantage of the sophistication of existing digitalization technology even though they already have adequate communication tools. The implementation method used in Kedungdoro Surabaya Village is training in the form of a digital marketing workshop which will be given in the form of direct practice by utilizing Google My Business social media as the media used. The results of the digitalization training activity to increase market share in the Kedungdoro sub-district generally show that this training can increase people's knowledge and understanding of the importance of utilizing digital technology to expand their product marketing.
Kecepatan tanggapan terhadap pengaduan pelanggan sangat penting untuk segera diproses, mengingat pelanggan adalah salah satu asset bagi Telkom Akses, salah satu permasalahan yang ada saat ini yaitu dalam pengolahan data Berita Acara Instalasi dan Pencabutan NTE (Network Terminal Equipment) yang masih belum terkomputerisasi dan masih berupa arsip, hal ini mengakibatkan kurang efektif dan efesien dalam pembuatan laporan dan pencarian data. Dengan pemanfaatan suatu sistem yang berbasis mobile dalam proses laporan NTE dan berbasis web dalam pengelolaan laporannya ini, akan memudahkan teknisi dalam pembuatan laporan tanpa harus datang ke bagian admin dan pelaporan berita acara bisa lebih cepat, efektif dan efisien.
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