Entrepreneurship has been well documented to have an economic and social implication for the nation to increase income. Most of developing countries give further consideration to include entrepreneurship as an agenda to help the poor to increase the living standard. In fact, entrepreneurship offers various business opportunities for rural communities to achieve better quality of life. However, the crucial part of doing business is to recognize business opportunity. Entrepreneurship and opportunity are two terms that complement each other. Opportunity recognition enables the entrepreneur to identify a good idea and transform it into a business concept. The purpose of this study is to examine the relationship between attitude (attitude toward money, attitude toward start-up) and entrepreneurial intention. This paper also intends to understand the role of entrepreneurial opportunity recognition as a mediator between attitude and entrepreneurial intention. The aim of this research is to support training providers, to identify input for entrepreneurial training, specifically developing business concepts among rural community. From the practical perspective, it might help the government to understand the necessity to encourage entrepreneurial movement among rural community as to ensure business ideas flow. This research employed the quantitative method of data collection. The questionnaires were distributed to 500 local populations according to districts and villages. The findings of this study showed that both attitude (attitude toward money, attitude toward start-up) influence entrepreneurial intention. The relationship between attitude toward start-up and entrepreneurial intention was mediated by opportunity recognition.
Understanding intention is indispensable because it provides an interpretive matrix for precisely deciding an individual action. In business start-up setting, theorist describes an intention as the cognitive representation of a person's readiness to perform a given behaviour. The purpose of this study is to examine the intention of Orang Asli toward business start-up and their needs in supporting them to start-up business. This paper employs qualitative data that come from focus group interviews with 20 female Orang Asli Semai in Perak State. The findings of this study showed majority of respondents have intention toward business start-up. However, the respondents need some sort of financial and non-financial support to start their business. The case study brings attention to the importance of the intention and entrepreneurship support in order to empower Orang Asli and involve in entrepreneurship activities.
This article discusses the review of the concept of culture, value, and belief in the Malay community. The focus is on the Malay workers working in a German organisation in Malaysia. Previous studies show that there are communication and cultural gaps when workers from various races and countries working in a multinational organisation. Asian communities mainly Malay, practices collective values such as cooperation among members, care about others' dignities and, silence due to some factors which indirectly affect communication orientation while working with other races. These practices are different from the European community who observes individualistic values. Typically, the Malays work together in voicing opinions or maintaining long-term relationships. In this article, the authors discuss the groupthink theory, which may influence the workers' behaviours in organisations and decision making.
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