Tourism is a growing industry sector rapidly. In Kebumen Regency, tourists mostly visit beach tourism objects. This study aims to determine the attractiveness (site attractions, event attractions, supporting facilities, and accessibility) and tourists’ preferences to the attractiveness of beach tourism sites in Kebumen Regency. This research was carried out by surveys, data tracing, and data collection from related agencies. The data collected on this research would be processed into maps, tables, and graphics. For analysis, spatial analysis and crosstab statistical tests were used. Tourist objects having high attractiveness are not necessarily the first choice for tourists.