The natural world is becoming digital. According to Rifkin (2014), we are in the midst of the third revolution of the industrial sector and are moving into the 'Internet of Things' time frame, whilst we are already familiar with the Internet of Communication. As one of the primary targets for tourism is to find the proper ways to connect with culture, in order to develop tourism entrepreneurship, reduce the phenomenon of seasonality and ensure sources for conservation and maintenance of the monuments, a holistic scheme is needed that will change completely the existing perceptions and diversify the tourist experience. Advanced technology, provides new techniques on every tourism process. This is why innovation is equally important for the tourism industry, as in addition to consumer habits, technologies available, the legal framework and everchanging environmental criteria, there is also increased competition that makes the practice of innovation necessary. The aim of this paper is to highlight the ways in which tourism entrepreneurship can benefit and grow through the use of high technology in culture, certified information and fast access to it.