This research purposely studied the influence of advertising appeals and consumer personality on telecoms consumption preferences, using MTN telecoms service as the product of study and 150 participants from Enugu metropolis and Agbani, Enugu state, Nigeria; age range of 16 to 35 years with a mean age of 23 years and standard deviation of 3. The research was empirically tested, using a two-way ANOVA (F-test) for the analysis, with the purpose of finding out if there will be an influence of advertising appeals and consumer personality on telecoms consumption preferences and if there will be any interaction effect. The findings are as follows; there was a significant influence of advertising appeals on telecoms consumption preferences; there was no significant influence of personality on telecoms consumption preferences, there was no significant influence of the interaction effect. Implication and limitations and recommendation were made for future research.
The study examined the influence of emotional intelligence and gender on job satisfaction among employees of Owerri Municipal and Oguta Local Government Councils, in Imo State, South East Nigeria. One hundred and sixty fulltime employees of the councils with ages ranging from 25 -52 years and a mean age of 37.5 were drawn through accidental sampling. Two standardized instruments were used in this study; the Emotional Intelligence Questionnaire by Schutte et al. (1998) (1967). A cross-sectional survey design was adopted while a 2-Way Analysis of Variance on SPSS version 17 was used for data analysis. Results showed that emotional intelligence had a significant influence on job satisfaction, with high emotionally intelligent employees showing more satisfaction. The result however showed that gender had no significant influence on job satisfaction. Also, no interaction effect was found between the variables. The results were discussed in line with current studies on emotional intelligence, gender and job satisfaction.and the Minnesota Satisfaction Inventory by Weiss, Dawis, England and Lofquist
This study investigated influence of pay satisfaction and length of service on organizational citizenship behavior among bankers in Enugu Metropolis. Sixty (60) participants were used in the study and were cross-sectionally selected. An Onyishi (2007) organizational citizenship behavior index was used to measure participants. The result showed that pay satisfaction was significant F(1, 116) = 10.92, p < .05, while length of service was not significant, F(1, 116) = 1.480, p > .05. It is therefore concluded that pay determines citizenship behavior while length of service does not. This result tended to confirm and contradict some of the literatures reviewed.
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