No abstract

The marketing environment is changing at an accelerating rate and the patient's preference towards the therapies also don't remain unaffected by the changes in market. Now-days Allopathy is most widely preferred to other therapies including Homeopathy and Ayurveda. Although other therapies are equally effective promising and effective as the Allopathy, also they are safer with no side-effects. So, I decided to reach out for the reasons and to understand why patients opt for Allopathy, all the while ignoring the traditional indigenous therapies that are not inferior in any aspect to the western system of medication. In this review we tried to give a deep inside as to why other therapies are usually referred the disease conjunctivitis as an objective for market. During survey of the study also reveals that treatments are given under different therapies in the diseases conjunctivitis. This review may help the patients and the researchers in general to make out by themselves the most effective system of medication.