This objective study to formulate and determine business strategies in an effort to develop SMEs Jus Pala Morella. With the abundance of nutmeg plantations in Leihitu District, especially in Morella Village, it is a good business opportunity to operate. There have been several types of the same business using products with the main ingredient being nutmeg, making the Tomasiwa Village Unit Cooperative as the main manager of the Jus Pala Morella products need to prepare careful planning to maintain market conditions. Canvas Business Model (CBM) is a tool that can be applied to restructure business planning. While the Blue Ocean Strategy (BOS) is the right business strategy in mapping out competition. The results showed that Jus Pala Morella needed to plan back its business, among others; 1) making derivatives from nutmeg juice such as jam 35.7% of the respondents are very necessary, 50.1% of the statements really need to be made, and 37.5% of the respondents stated that it is very necessary to produce nutmeg syrup; 2) variations in the taste of nutmeg juice, there are 42.9% of respondents stated that it really needs to be produced; 3) Ease of sales information must be reviewed, there are 75% of respondents stated that managers must provide sales information services, do not expect consumers to notify other potential customers; 4) Discounts of 28.6% of respondents stated that it is very necessary if the mass sales process (in large quantities). 5) 43.3% of respondents stated that they needed to make other packages such as glass bottles, and 6) Reduce the use of natural preservatives as many as 34.8% of respondents said it is very necessary. In addition, with the same competitors, the strategy that must be taken into account by Tomasiswa Village Unit Cooperative is to redesign the packaging and make variations in flavors according to those in CBM and BOS. Discount and drop shippers need to be considered.

Tujuan dari penelitian ini adalah untuk menguji kualitas pelayanan pengelola wisata bahari daerah desa Suli dengan pendekatan uji statistika. Dengan hipotesis apakah variabel independen responsivenes, reliabilit, assurance, emphaty, tangibles berpengaruh positif (signifikan) terhadap kualitas pelayanan, dan apakah seluruh variabel independen tersebut secara simultan bersama-sama berpengaruh positif terhadap kualitas pelayanan. Saat ini kebutuhan berwisata menjadi kebutuhan penting, sebab dengan berwisata diperoleh pengalaman, informasi, dan pengetahuan baru. Semua itu bisa diperoleh, manakala layanan yang diberikan pengelola sangat berkesan, khususnya wisatwan difabel. Hasil penelitian menunjukkan bahwa uji reliabilitas dengan nilai spearman-brown adalah 0,9352 sehingga masuk kategori sangat tinggi. Uji normalitas menggunakan metode Kolmogorov-Smirnov dan Jarque-Bera memiliki nilai p-value masing-masing adalah 0,779 dan 0,809 > 0,05 maka asumsi data terpenuhi. Uji mutikoliniieritas menunjukkan nilai variance inflation factor memiliki nilai < 10 maka tidak terjadi multikolinieritas. Uji homoskedastisitas terpenuhi dengan nilai p-value (sig) seluruh variabel independen > 0,05. Uji non-autocorrelation menggunakan Durbin-Watson dengan range nilai adalah 1 – 3 yakni 2,36. Uji koefisien determinasi dihasilkan bilai koefisien determinasi sebesar 0,8042 sangat mendekati nilai atau jauh dari nilai 0. Dan pada uji F, nilai p-value­ memiliki tingkat signifikansi < 0,05, maka seluruh variabel independen secara bersama-sama mempengaruhi variabel dependen.

Culinary business development is now growing quite rapidly, Surabaya became one of the target markets of domestic and foreign businessmen in culinary business. The high competition in the culinary business is a powerful reason to apply the right business strategy to be able to survive and win the competition. One of the method that can be used in offering business strategy is the Blue Ocean Strategy (BOS). By identifying the strengths, weaknesses, opportunities and threats (SWOT) of the business strategy and then designing the blue ocean strategy which is taken as a metaphor to represent these industries that may offer greater opportunity or higher profit potential. This is the goal of blue ocean strategy, to search for and gain unexplored market space instead of engage in traditional competition. The object of observations in this study is spicy noodle business. This study aimed atdeveloping a business strategy formulation with BOS and providing alternative solutions for business development to the management that agree with the socio-cultural conditions of Surabaya. The results showed that there are two strategies that should be eliminated, like the strategiesof offeringfranchise without royalty fees and no separation of smoking and non-smoking area. There are three strategies that should be reduced, such as reducing educative wall posters, reducting door prizes and photo contest, and reducing the amount of franchise. There are six strategies that can be improved, namely increasing serving time, being efficient of tables arrangement, providing employment for local residents, strategic location closes to several colleges, photobooth (selfie corner) for consumers and increasing the uniquenessconcept of the shop. The alternative solutions of business development can be done by adding facilities such as Wi-Fi connection and air conditioning (AC) installationto comfort theconsumers,guest comment (online and offline suggestion box), and membership (visitors' ID).

Penelitian ini bertujuan menganalisis kualitas pelayanan kepada wisatawan difabel pada daerah wisata bahari desa Suli, Pantai Natsepa (Natsepa Beach), yang kemudian bisa dijadikan langkah perbaikan dan peningkatan kuaitas pelayanan kepada wisatawan difabel. Berwisata telah menjadi bagian terpenting tak terkecuali bagi wisatawan difabel, karena jika ditelusuri banyak fasilitas wisata yang disediakan lebih tertuju pada wisatawan normal, sehingga terkadang layanan kepada wisatawan difable terabaikan. Pada penelitian ini responden yang dituju adalah wisatawan usia lanju. Penelitian ini menggunakan SERVQUAL Method yang dianalsis menggunakan pendekatan statistik deskriptif. Hasil penelitian menunjukkan bahwa Nilai service quality hanya pada dimensi keahandalan (reliability) dengan rata-rata nilai gap adalah 0,002 sehingga dapat diketahu kualitas pelayanan (Q) 1 juga hanya pada dimensi keahandalan (reliability)  dengan nilai Q = 1,001.