The installation of billboard building construction, especially along main urban roads, is not the same as building construction such as residential buildings, warehouses and others. There are several things that need to be considered both from the aspect of construction safety and environmental appearance, so it is necessary to assess the condition of the billboard installed. The failure to build billboards can cause collapse. This happens because planning activities are not carried out according to technical standards, supervision during installation and continuous maintenance. Billboards installed along the road can also affect the aesthetics of the environment. Many billboards are attached which causes visual pollution. Visual pollution assessment can be done through the AHP-based SBE method. In addition to the SBE method, a combination of SWOT, AHP and QSPM methods can also be carried out. The findings from the assessment obtained can be immediately evaluated and follow-up steps in an effort to build cities and settlements that are inclusive, safe, resilient and sustainable according to the 11th goal of the SDG’s.