No abstract

This study aims to test the effect of advertising appeals, celebrity endorser , and brand images on purchasing decisions and loyalty of the consumer of wardah cosmetic products in Banda Aceh. The population in this study is consumers who make decisions to buy the wardah products in Banda Aceh. The sample taken is as much as 150 respondents with purposive sampling technique. The results shows that the advertising appeal effects purchasing decision significantly, celebrity endorser effects purchasing decision significantly, brand image effects purchasing decision significantly, purchasing decision effects consumer loyalty significantly, advertising appeal effects consumer loyalty significantly, celebrity endorser effects consumer loyalty significantly, and brand image does not effect consumer loyalty significantly. The only rejected is the hypothesis 7 that is brand image does not effect consumer loyalty significantly. The causality results contribute to academic that these all can be updates for causality theories to be new premises, and can be develop in the next research by another researchers. The originality is in the form of the model, that this is an integration model from several ones in the previous research. These all findings has an implication to managers especially related to Wardah Cosmetic Products to pay more attention about the causality among variables in this research. This can be a reference to build the right policies and implement the strategies in the further. The limitation of this research lies in the number of variables and object. .

Butterflies, mostly the male congregate and uptake the sodium and amino acids from the mud, dung, and urine of mammals or decaying flesh and then transferred to the female during mating. This behaviour is usually called as puddling. Hence, the objective of the present study was to identify the puddle butterflies in the Soraya river banks, their sex and age ratio. Five sampling points were observed for three hours (09:00-12:00 am) during 5 d each. The number of individual and number of species of butterflies that do puddlings were observed. A total of 25 species of butterflies belonging to four families were identified. Appias lyncida and Graphium sarpedon were the most active in puddling followed by Caleta elna, Pathysa antiphates and Appias lybithea. Generally, butterflies that do puddle were the male and the young individual.

This study aims to examine the effect of technostress on job satisfaction by involving the role of burnout as a mediator and teamwork as a moderator. The population of this study is all Bank Indonesia employees. The selected sample is the employees who have been working more than two years and use information technology systems both software developed by BI and hardware such as smart phones and laptops. The sampling technique used is random sampling. The analysis uses Partial Least Square (PLS) as a statistical test technique. The result shows that technostress has a negative effect on job satisfaction, technostress has a positive effect on burnout, burnout has a negative effect on job satisfaction, burnout mediates the influence between technostress and job satisfaction, and teamwork moderates the effect of technostress and job satisfaction. These results figure that the higher psychological pressure faced by individuals due to the use of technology can reduce the level of individual job satisfaction. This result also means that individuals who experience psychological pressure due to the use of technology have an impact on increasing mental and psychological fatigue (burnout) of individuals. Mental and psychological fatigue cause individuals to be apathetic and reduce their level of satisfaction with the work done. But then, teamwork can reduce the negative effect of technostress on job satisfaction. These findings strenghten the previous theories especially the causality ones. It contributes to the realm of science especially in human resource management field, and can be a reference for practical managers especially in the Bank Indonesia as the research object. The originality lies in the combination of causality models, uses SEM-PLS as an analysis tool, and the new object. The limitation resides in the amount of variables that are only three, with one object

This study aims to measure the effect of service quality and security on customer satisfaction and customer loyalty at Bank Aceh Syariah of Banda Aceh city (BAS Banda Aceh). Data were collected through questionnaires distributed to BAS Banda Aceh as many as 300 people. The sampling technique applied was nonprobability sampling. This study used PLS to test the research model. The results reveal the Servqual, security, satisfaction, and loyalty in BAS Banda Aceh are in good achievement, Servqual affects satisfaction, Security affects satisfaction, Servqual affects loyalty, Security affects loyalty, Satisfaction affects loyalty, Servqual affects loyalty mediated by satisfaction, and Security affects loyalty mediated by satisfaction. The satisfaction in the model also has been proven as a partial mediator. These findings also prove that the model for increasing customer loyalty at BAS Banda Aceh is a function of improving service quality, security, and customer satisfaction. Academically this tested model can be further developed with further research by adding other variables.