Along with the increasing demand of palm oil seed trigger an increased number of seed producers of palm oil in Indonesia. Under conditions of tight competition, PT Socfin Indonesia (Socfindo) as one of the producers of palm oil seed needs to evaluate the performance of the marketing mix (product, price, place and promotion) through customer satisfaction and loyalty. This study aimed to analyze the influence of marketing mix towards customer satisfaction and loyalty as well as to analyze the level of satisfaction and loyalty customer palm oil seed of PT Socfindo. The collection of data through the 30 respondent companies. Data analysis methods used Structural Equation Model Partial Least Square (SEM PLS). Analysis results showed that the the product variables have a significant influence on customer satisfaction and loyalty, while the variables of price, place and promotion does not have a significant influence in shaping customer satisfaction and loyalty. In addition, the calculation results Customer Satisfaction Index (CSI), customer satisfaction index palm oil seed PT Socfindo which can be categorized as very satisfied and calculating results Customer Loyalty Index (CLI), an index of customer loyalty palm oil seed PT Socfindo which can be categorized loyal. Abstrak: Seiring dengan meningkatnya permintaan benih kelapa sawit memicu meningkatnya jumlah produsen benih kelapa sawit di Indonesia. Dalam kondisi persaingan yang semakin ketat, PT Socfin Indonesia (Socfindo) sebagai salah satu produsen benih kelapa sawit perlu melakukan evaluasi kinerja bauran pemasaran (produk, harga, tempat dan promosi) melalui kepuasan dan loyalitas pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh kinerja bauran pemasaran terhadap kepuasan dan loyalitas pelanggan serta menganalisis tingkat kepuasan dan loyalitas pelanggan benih kelapa sawit PT Socfindo. Pengumpulan data melalui 30 responden perusahaan. Metode analisis data yang digunakan Structural Equation Model Partial Least Square (SEM PLS). Hasil analisis menunjukkan bahwa variabel produk memiliki pengaruh yang signifikan terhadap kepuasan dan loyalitas pelanggan, sedangkan variabel harga, tempat dan promosi tidak memiliki pengaruh yang signifikan dalam membentuk kepuasan dan loyalitas pelanggan. Selain itu, hasil perhitungan Customer Satisfaction Index (CSI), indeks kepuasan pelanggan benih kelapa sawit PT Socfindo dapat dikategorikan sangat puas dan hasil perhitungan Customer Loyalty Index (CLI), indeks loyalitas pelanggan benih kelapa sawit PT Socfindo dapat dikategorikan loyal.

The purpose of this research is to apply the technology of making fish from tofu dregs to improve the quality of catfish and the economy of home-based catfish business in Asam Village. The tofu dregs used were obtained from the tofu and tempeh Home Industry in the Asam Kumbang Village area. The composition of the raw material for making catfish feed used is 80% tofu dregs + 20% shrimp head. The catfish feed that has been made is then tested for characteristics, namely protein 43.87%, fat 25.04%, carbohydrates 68, 73%. Observations were made for 42 days on catfish that were given fish feed from tofu dregs or those that were not given. The results obtained during 42 days of feeding fish from tofu waste with observations made on days 7, 14, 21, 28, 35 and 42 with the average weight (weight) of each fish (grams): 21, 58 , 92, 147, 193 and 240. Catfish that are ready to harvest have 5-6 tails per kg with the physical characteristics of large/fat fish. The cost of purchasing catfish seeds is Rp. 25 and the cost of making fish feed from tofu dregs for availability for 42 days (harvest mass) is Rp. 12,250. The catfish harvest period per kg is 5 fish and the selling price to the catfish seller is IDR 20,000 / kg. The catfish harvest for 42 days was 5 kg with a total selling price of Rp. 100.00. So the profit obtained from the sale of 4 kg of catfish is Rp. 87,750 or Rp. 3,500/head.Â

The Sei Beduk Farmers Group of Batam City has not conducted simple farm records. Community service activities aim to improve farmers' knowledge and skills in conducting simple financial reports. The method used the form of training with material in the form of examples of making financial reports. Participants' participation was considered very good as indicated by the activeness of the farmers in conducting discussions. Training activities show that farmers have started to understand simple financial reports and will apply them in farming activities