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Abstract. This paper presents the design of an electro-mechanical actuator that is used for actuation of a medium sized helicopter. The designed actuator consists of a commercially available electro-mechanical cylinder EMC40 from Rexroth Bosch and a brushless DC motor EC45 from maxon motor. Cylinder and the motor are connected by a custom-made gearbox, which allows for their parallel axial mount. In addition to the actuator, the paper describes a test platform that can be used to emulate the forces generated by an actual helicopter. Designed test platform consists of a torsional spring and an AC motor with excentre. Frequency regulator is used to achieve the desired frequency of the force. Experimental results obtained by testing the designed actuator on the test platform are also given in the paper.

U ovom istraživanju, sprovedena je analiza lokalnog događaja „Novosadski Zimzolend“ i marketinga na društvenim mrežama. Upotrebom metode studije slučaja, analizirani su podaci iz 2021. i 2022. godine, posmatrani su različiti aspekti marketinga doga­đaja, faze lokalnog događaja „Zimzolend“, kao i komuni­kaciona strategija festivala. Kroz predstavljanje i razla­ganje celine svake faze događaja, identifikovanje kanala i nosioca komunikacije u organizaciji, predstavljen je lokalni događaj u Novom Sadu koji obeležava svaku zimu već 7 godina. Cilj istaživanja jeste prepoznavanje dobre prakse u komunikaciji, ali i identifikovanje prostora za unapređenje.

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