Whitefly (Hemiptera: Sternorrhyncha: Aleyrodidae) pests, including the tobacco whitefly, Bemisia tabaci, and the greenhouse whitefly, Trialeurodes vaporariorum, are important economically in agriculture. Whiteflies are controlled mainly by synthetic insecticides but resistance to these is evolving rapidly. A semiochemical‐based management strategy could provide an alternative to the use of insecticides, by exploiting natural volatile signalling processes to manipulate insect behaviour. Whitefly behaviour is affected by differences in plant odour blends. Selected compounds have been suggested as putative semiochemicals, but in only a few studies have potential volatiles been characterized by electrophysiology or olfactometry. Application of antennal preparation methods from closely related families, the aphids (Hemiptera: Aphididae) and psyllids (Hemiptera: Psyllidae), may help to facilitate whitefly electroantennography. Behavioural bioassays are essential to identify the repellent or attractant effect of each semiochemical. The relevance of semiochemicals in whitefly management needs to be evaluated in the respective cultivation system. Although the value of semiochemicals against whiteflies has not been demonstrated in the field, there is an emerging range of possible field applications and some promising prospects. Overall, the olfactory system of whiteflies needs to be elucidated in more detail. © 2018 The Authors. Pest Management Science published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry.