Shaped by the current turbulent era of macroeconomic forces, inclusive of the technological challenges of Industry 4.0, and ubiquitous uncertainties, the business environment and its stakeholders hold high expectations for sustainable organizational practices, including harmonized and comprehensible sustainability reporting. Increasingly, responsible behavior towards internal stakeholders comes from within organizations, valuing employees as a key asset and introducing sustainable human resource management (S-HRM) practices to motivate their workforce. Reporting on these S-HRM practices and sustainability is in the highest interests of managers and investors alike. Focusing on the involved parties, employees most particularly, the paper contributes to the stakeholder theory. The literature review, previous S-HRM studies’ interpretation and their critical assessment, the GRI standards’ comparative analysis, and Lawshe’s content validity approach have been applied as the methodological framework. With the purpose to extend the scientific literature on S-HRM and its reporting, the authors aim to close the gap between purely theoretical S-HRM treaties and more practically oriented studies on reporting. The findings on the key areas of S-HRM practices give rise to the S-HRM Practices Model, the main goal of this study. This comprehensible model may serve as a harmonized instrument for sustainable HRM reporting analysis and auditing for academia and practitioners alike.

Digitální média ve výuce angličtiny pro speci ické účely zaměřené na marketingovou komunikaci S tepánka Hronová, Ladislava KnihovaÁ bstract: Digital media have profoundly changed our lifestyles especially in ways we communicate and consume information while video-on-demand and other video formats are taking the lead. As a result, also students' preferences related to the content and formats of study materials are changing in a dramatic way. Almost every day, not only foreign language teachers can observe how incredibly quickly technologies used in instruction are changing and their own teaching materials are becoming obsolete after signi icantly shorter time periods compared to the situation several years ago. The aim of this paper is to examine and critically evaluate the existing opportunities for English teachers to incorporate video formats into their portfolio of teaching methods as well as use them effectively in the process of updating their own teaching materials. Due to the fact that creative ideas for methodological application of video formats are fully transferable into almost any kind of study programmes, the paper is complemented by a lesson plan based on the Bring your own device (BYOD) approach and the use of the mobile app iMovie. Further, within the frame of microlearning, the article presents a way of using off-the-shelf videos with technical content as part of interactive presentations prepared and presented by students in ESP classes and also in other specialized subjects. Selected results of the empirical research into the managerial attitudes towards incorporating video formats into corporate training enhance the importance of acquiring innovative skills in the context of foreign language learning already during university studies.