Online video advertising is one of the most popular types of internet advertisements. The compliance of the website service provider comes from advertising. However, research is still rarely found that focuses on the attitudes and consumer behavior towards online video advertising. The purpose of this study is to analyze the value of online video advertising on consumer attitudes, behavioral intention, and watching behavior on YouTube. This research uses the internet advertising model and combines it with the Theory of Reasoned Action (TRA). Respondent data were obtained as many as 226 from the distribution of online questionnaires for YouTube users in the Jabodetabek. The analytical tool used in this study is Structural Equation Modeling (SEM). The results of this study indicate that informativeness, entertainment, irritation, and credibility are significant for consumer attitudes. On the other hand, consumers' attitudes towards the advertising also significant for behavioral intention and behavior of watching online video advertisements. In future research, deep subjectivity is needed regarding segmentation and culture.
Puncak Cubodak is in Kampar regency, precisely on Jalan Lintas Bangkinang-Payakumbuh, Tanjung Alai, XII Koto Kampar, Kampar regency. Is one of the tourist attractions that have views of green hills, ‘island’ which is surrounded by Danau PLTA Koto Panjang. So far, Puncak Cubodak has only been used for tourism photographs, it is unfortunate if the potential of Puncak Cubodak is only enjoyed only by taking pictures. Therefore, the step to develop the Puncak Cubodak is to add accommodation facilities in the form of camping and glamping areas. And also applying the concept of tourism that is also developing in Indonesia, namely the concept of Halal Tourism. Halal Tourism here is more applicable to Muslim-friendly tourism and availability of halal food and prayer place. The purpose of this paper is to obtain a design concept with a research method in the form of a Puncak Cubodak environmental analysis, user analysis, and building analysis. The results obtained from the analysis are the design concept with the approach to the concept of halal tourism in the form of images. With this design concept, it is hoped that it can develop Puncak Cubodak tourism and the concept of halal tourism can be more widely recognized by thepublic, especially in Pekanbaru.
Jepang merupakan salah satu negara Asia yang pernah menjajah Indonesia. Pada zaman penjajahan Jepang, kebijakan pendidikan yang diterapkan memiliki perbedaan. Tujuan penelitian ini adalah untuk mengetahui sistem sistem pendidikan yang diterapkan pemerintahan Jepang di Indonesia. Adapun metode yang digunakan pada penelitian ini yaitu metode sejarah, melalui tahapan yaitu; heuristik, kritik, interpretasi, dan historiografi. Hasil penelitian ini menunjukkan bahwa sejarah perkembangan pendidikan Indonesia pada zaman penjajahan Jepang tidak banyak diketahui oleh masyarakat umum secara lebih jelas. Masyarakat beranggapan bahwa pendidikan pada zaman penjajahan Jepang ini sangat buruk. Jika dilihat dari sisi pendidikan kala itu memang sangat buruk sedangkan jika dilihat dari sisi lain hal itu memiliki dampak positif bagi Indonesia. Hal ini dapat dilihat dari penghapusan sistem golongan (kasta) yang membuat masyarakat golongan menengah ke bawah bisa bersekolah.
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