Memasarkan produk atau merek, serta layanan dan produk, melalui penggunaan teknologi informasi digital, seperti menggunakan media elektronik atau media digital, dikenal sebagai pemasaran digital. Salah satu platfom marketplace di Indonesia salah satunya adalah Tokopedia, dalam penelitian ini akan mengulas pengaruh kemudahan penggunaan, keamanan transaksi dan online customer review terhadap keputusan pembelian pada marketplace Tokopedia, dengan menggunakan analisis regresi linier berganda dan menguji hipotesis, sebelum dilakukan analisis dan uji hipotesis data harus melalui uji instrument dan uji asumsi kelasik sebagai pengujian prasyarat. Jumlah sampel dalam penelitian ini adalah 105 responden dengan menggunakan purposive sample, bedasarkan hasil penelitian bahwa kemudahan penggunaan berpengaruh positif dan signifikan terhadap keputusan pembelian, keamanan transaksi berpengaruh positif dan signifikan terhadap keputusan pembelian dan online customer review tidak berpengaruh terhadap keputusan pembelian.

Today, the owners of tourist destinations are aware of the inportance of brand strategy, they are also aware that the creation of experience and value for tourists is the most important part in achieving competitive advantage. Only tourist destinations providing impressive experiences and best value that can create tourist loyalty on tourist destinations, and only this loyalty is related to the sustainability of tourist destinations in the future. The research objective was to examine the conceptual model of the influence of experience on tourist destinations on tourist loyalty through the value of traveling. Data collection was done with a one-time collection approach through questionnaires to tourists who have finished visiting Lamongan Tourism Bahari. In answering the research objectives and assessing the model compiled, the analysis technique used was technical analysis of Structural Equation Modeling (SEM) using the LISREL 8.8 software program. The results show that the experience of tourists after a visit has a significant effect on the value perceived by tourists after visiting tourist destinations, tourists experience after visiting has a significant effect on tourists loyalty and the value felt by tourists after visiting has a significant effect on tourists loyalty.

Achieving the quality of tertiary institutions as part of continuous quality improvement, the role of managers, especially at the middle level manager in business processes in higher education becomes very crucial in orchestrating the dynamic capabilities of the organization, because in this implementation the middle manager becomes the technical executor of the intended achievement process. The purpose of this study is to examine the effect of the elements consisting of sensing, seizing and reconfiguring the middle manager for continuous improvement growth. The results of the study confirm that the middle manager Sensing variable has a significant positive effect on continuous improvement growth, the variable middle manager does not affect continuous improvement growth, and the reconfiguring middle manager variable does not significantly influence continuous improvement growth. Research in the future can be re-implemented the seizing and reconfiguring variable on continuous improvement growth in different research objects, for example in manufacturing companies or at least samples in research, in further research can add a wider object of research, not only one institution but can use many institutions similar