The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Keywords: creative economy; fashion; tourism industry, advertising; value chain.
Yellow rice stem borer (YRSB), Scirpophaga incertulas Walker, often causes decreased of rice production. One of the pest controlling of YRSB used based on the concept of IPC (integrated Pest Control) was biological control using egg parasitoids. The purpose of this research was to find out the inventory and potential of parasitoids of eggs in yellow rice stem borer (S. incertulas) on rice cultivation at 3 locations (Kuala Gunung Village, Cahaya Pardomuan Village, and Air Hitam Village) in Lima Puluh Sub-District, Batubara Regency, Northern Sumatra. The study used a survey method by taking samples of groups of eggs by purposive sampling on rice cultivation. Egg clusters are kept for several days until the parasitoids appear. Parasitoid that appeared was preserved in a bottle containing 70% alcohol, then identification was carried out at the Pest Laboratory of Departmemt of Agrotechnology, Faculty of Agriculture, University of Sumatera Utara. This research was conducted from March to September 2019. The results obtained by 3 Parasitoid families were identified, such as Eulophidae, Scelionidae, and Trichogrammatidae. Parasitoid level and parasitoid dominance index were higher in the non-insecticide treatment compared to the insecticide treatment. The highest parasitic rate (41.78%) of the Eulophidae family and the lowest (0.00%) of the Trichogrammatidae family. The highest parasitoid dominance index (0.67) was found in the Eulophidae family and lowest (0) in the Trichogrammatidae family. The distribution pattern of the Eulophidae family was grouped, the Trichogrammatidae family was regular while the Scelionidae family was different for each village. Our prediction, the research will be useful for future.Keywords: Rice, Scirpophaga incertulas, parasitoid, parasitation Level, dominance, distribution pattern.
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