Large number of problems related to environment experienced by consumers is the main reason for them to move from conventional or non green purchasing to green purchasing and green products reduce harmful impacts on environment and society. Significant difference prevails amongst environmental concern, environmental attitude and environmental responsibility and socio-economic profile of consumers. Environmental concern, environmental attitude and environmental responsibility have positive, moderate and significant relation with green purchasing behaviour of consumers. Therefore, consumers must live harmoniously with natural environment and they should not make any attempts to modify character of environment and consumers must enthusiastically involve in conservation of environment. Further, Government and environmental organizations and non government organizations should make consumers to realize their responsibilities and necessity for protection of environment through various awareness programmes and campaigns and incentives.

Sustainable manufacturing practices are described from an environmental angle, with the objective of minimization of effects of manufacturing activities on environment with best performance of firms. The adoption of sustainable manufacturing practices is not only concentrating on large sized manufacturing firms but also on Micro, Small and Medium Enterprises (MSMEs). Significant difference is prevailing amongst profile of MSMEs and their sustainable manufacturing practices. Cleaner production, eco-efficiency, relation with supplier, relation with employee and relation with customer are having significant and positive impact on financial performance of MSMEs. To improve sustainable manufacturing practices, MSMEs should reduce their solid waste and usage of materials and they must have efficient compliance for environment and adopt environment regulations properly. Furthermore, MSMEs should provide sufficient salary and good work life balance to their employees and they must direct suppliers to act on environment problems and send appraisal of environmental performance to them and these measures will improve financial performance of MSMEs.