Underpinned by anxiety/uncertainty management (AUM) theory, this study uses Baron and Kenny's (1986) framework to test the prediction that intercultural willingness to communicate (IWTC) mediated the relationship between anxiety and uncertainty among international students at University Putra Malaysia. The previous study displayed a significant relationship between anxiety, uncertainty, and intercultural adjustment while moderated by mindfulness. As a high-context culture in communication, Malaysia specialized in interpersonal and intergroup communication among ethnic and races. While intercultural willingness to communicate plays a crucial role in intercultural communication. Results through Multi-linear regression (SPSS) to investigate a possible method for testing mediation effects of intercultural willingness to communicate (IWTC) on the relationship between anxiety and uncertainty. Employed surveys were used to collect data to test hypotheses predicting intercultural adaptation. A total of 201 international students which includes undergraduates and post-graduate students at the University Putra Malaysia participated in the survey. This study revealed that anxiety and uncertainty have a direct negative influence on intercultural willingness to communicate and an indirect negative influence on intercultural adjustment. Especially, this study was conducted under the effect of the Covid-19 pandemic.
Changes in the Malaysian mass media landscape are on the rise and this has given the audience more choice to watch their favorite channels. There is a remarkable shortage of research on audiences that are now active and selective where the power to choose the media is in the hands of the audience itself. However the current situation sees only certain channels occupying the hearts of viewers; only certain channels have the highest ratings, but they show significant differences. To address this gap, this study was conducted in which we tested the Influence of viewing patterns, viewer decision-making on the frequency of TV channel selection in broadcasting organizations of traditional television and portal television in Malaysia. In this survey, 500 participants of various backgrounds from the area around Bandar Baru Bangi were involved. The result is mainly to illustrates the significance of this study enhances the impact of the boom of the media industry. Limitations and practical implications are provided.
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