For a long time, anomaly localization has been widely used in industries. Previous studies focused on approximating the distribution of normal features without adaptation to a target dataset. However, since anomaly localization should precisely discriminate normal and abnormal features, the absence of adaptation may make the normality of abnormal features overestimated. Thus, we propose Coupled-hypersphere-based Feature Adaptation (CFA) which accomplishes sophisticated anomaly localization using features adapted to the target dataset. CFA consists of (1) a learnable patch descriptor that learns and embeds target-oriented features and (2) scalable memory bank independent of the size of the target dataset. And, CFA adopts transfer learning to increase the normal feature density so that abnormal features can be clearly distinguished by applying patch descriptor and memory bank to a pretrained CNN. The proposed method outperforms the previous methods quantitatively and qualitatively. For example, it provides an AUROC score of 99.5% in anomaly detection and 98.5% in anomaly localization of MVTec AD benchmark. In addition, this paper points out the negative effects of biased features of pre-trained CNNs and emphasizes the importance of the adaptation to the target dataset. The code is publicly available at https://github.com/ sungwool/CFA_for_anomaly_localization