Electronic Word of Mouth (e-WoM) is a form of promotion in the digital era by distributing and sharing visual content about a brand or product informally without commercial influence. This study aims to understand the enhancement of e-WoM as a promotional medium by the coffee blogger account @cafehitssurabaya. This study uses a qualitative research method with a virtual ethnographic approach. Researchers are participative and involved in e-WoM activities on @cafehitssurabaya. Data collection using virtual searches and online interviews via WhatsApp with eight informants, namely the owner of the @cafehitssurabaya account and seven active followers. The study results show that e-WoM helps disseminate visual content related to opinions, reviews, and recommendations for various coffee shops by @cafehitssurabaya so that it impacts promotions and encourages buying decisions for potential consumers. Furthermore, @cafehitssurabaya enhances e-WoM by interacting and discussing with followers as opinion seekers. This study concludes that the e-WoM process has become an effective promotional medium, forming a new culture of Instagram users to share their love for the tradition of drinking coffee and various coffees and delivering criticism and praise to different coffee shops.

Vanuatu is one of the Pacific Island countries that consistently raises the issue of alleged human rights violations in Papua at every opportunity at the UN session. On September 27, 2020, Vanuatu, represented by the Prime Minister of the Republic of Vanuatu, Bob Loughman, returned to address the issue related to human rights violations of the Papuan at the 75th UN session. Vanuatu's statement and its reply from the Indonesian diplomat, Sylvany Austin Pasaribu, at the 75th UN session became the spotlight of various media. Detik.com and Kompas.com as online media pioneers and one of the most frequently accessed news sites, were also reported that occurrence. This research aims to find out the differences between those media on packaging its report of Vanuatu after the issue of Papuan human rights violations was raised at the 75th UN General Assembly. The news period under research is from 27 September to 2 October 2020. This research uses qualitative research method with the Zhongdang Pan and Gerald M Kosicki framing analysis model. In this research, Detik.com was more likely to corner Vanuatu. This matter can be seen in terms of quantity and packaging of news. Meanwhile, Kompas.com, didn't put Vanuatu in an advantageous position, but was trying to show balance in its report.