Abstract-The purposes of this research were to measure and compare the service quality perceptions of Thai and foreign budget airlines that were affected by country image. Four hundred and twenty seven questionnaires were answered by customers in Bangkok. Statistical instruments such as mean, standard deviation, t-test, and One-Way-ANOVA with the significant level at 0.05 were selected to complete the process of data analysis. The results revealed that the highest service quality ranking was the airlines from the Thailand, Singapore, South Korea, Malaysia, Philippines, Indonesia and China respectively. However, the service quality of these airlines was not significantly different in hypothesis test. Also the study found that the service quality of the budget airlines for Thailand and foreign countries had no significant differences either.

The purposes of this research were to measure and compare the effects of tourism promotional videos of South Korea on audience attitudes and intentions. Seventy five audiences were selected to determine whether their attitude and intention levels were changed after viewing the videos. Statistical instruments such as mean, standard deviation, and t-test with the significant level at 0.05 were selected to complete the process of data analysis of pretest and posttest. The results found that after viewing the videos, the level of audience attitudes and intentions significantly increased to be more positive levels. However, gender was not a significant factor. Both male and female were equally influenced by similar effects of tourism promotional videos.

Abstract-The purposes of this research were to measure and compare the effects of tourist tragic news on audiences' attitudes toward tourism in Thailand. Sixty three foreign students were selected to determine whether their attitudes were changed after viewing the news. Statistical instruments such as mean, standard deviation, and t-test with the significant level at 0.05 were selected to complete the process of data analysis of pretest and posttest. The results found that after viewing the news, the level of audiences' attitudes toward tourism in Thailand significantly decreased to be less positive levels. However, gender was not a significant factor. Both male and female were equally influenced by similar effects of tourist tragic news.