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Social behavior of customers receives a sideline in social media, and the focus appears to be persistent on lead, conversions, and engagement. The psychology of customers is a significant element in the study of social media adoption. Maslow's theory on the hierarchy of needs describes the urge for strong desires after the individual's lower level is satisfied. The study attempts to examine and map the linkages of the Maslow Hierarchy with Social Media Adoption. The study is quantitative and descriptive. The responses from the sample size of 287 were collected using structured a questionnaire. EFA was performed to identify and map the items relating to each level of the hierarchy. CFA was conducted to find the goodness of fit. The findings suggest that the theory of Maslow's fits well with the proposed social media adoption model. The results revealed that social media adoption follows Maslow's hierarchy of needs theory. The study may be carried out for scale development for evaluating intentions and reasons for social media usage. The companies can make use of the suggested model in the study for launching their various marketing campaigns.

Agriculture is a gigantic sector of the Indian economy as its share to gross domestic product (GDP) is almost 17 per cent. Over 60 per cent of the population adopts agriculture as main occupation. In spite of a large of Indian economy, agriculture is lagging behind many aspects and characterised by poor connectivity and disintegration of market, unreliable and delayed information to the farmers, small land holdings, non adoption or less adoption of improved technology and so on. It has become indispensable to explore various ways to keep our farmers updated about modern technologies and relevant information. The development and timely dissemination of better personalized technologies specific to different agro-climatic conditions, size of land holding, soil type, type of crops and related pests/diseases is the real issue to brazen out ahead for the agricultural scientists/experts. The timely availability of right information and its proper utilisation is indispensable for agriculture. ICT based initiatives can be taken for propagation of information, transfer of technology, procurement of inputs and selling of outputs in a way so that farmers can be benefitted. The timely information and practical solutions of the agricultural problems helps the farmers to adopt good agricultural practices, make better choices of inputs and to plan the cultivation properly.