While research into non-Western media systems and professional norms are growth areas in journalism studies, little is known about the policies of news organisations beyond a few celebrated global brands. This exploratory study is situated in that gap. It examines 12 reputable media organisations in seven territories -China, India, Indonesia, Malaysia, Pakistan, Philippines and Taiwan. Through interviews with top-level editors and executives, the study analyses their stated policies with regard to commercial conflicts of interest. In particular, how they deal with pressures from owners and advertisers who want favourable news coverage and how they respond to the demand for commercial deals that blur the boundaries between editorial and advertising. The study responds to recent calls in media ethics scholarship for critical-empiricist research on the 'possible' world, focusing on actually existing exemplars rather than abstract ideals. The 12 organisations have adopted a range of responses to these pressures. In general, most have policies aimed at preserving their editorial integrity even as they become more accommodating to the market. Our interviewees point to the importance of organisational culture, more than written policies, in maintaining professionalism: most of the organisations were founded by journalist-publishers whose ethos continues to exert a strong influence. While these organisations have lessons for others, it may be unrealistic to expect their culture of journalistic independence to diffuse beyond a small set of principled media outlets.

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The dominant model of the media is that of market-driven media. The dependence on advertising revenues is supposed to ensure financial and therefore political independence. Such market-driven media, however, are inadequate in fulfilling the goal of democracy because they show less interest in reporting the causes of the poor and other disadvantaged groups. An alternative model proposed is that of a partisan media system in a pluralistic market, affording a diversity of political views including those of marginalised groups. Although conceptually different, the partisan and the commercial models of the news media are known to co-exist in many societies. Under such conditions, the news media's partisan interests, the goal of making profits and the norms of professional journalism, traditionally associated with the commercial model, intersect. This thesis studies how the intersection of LIST OF TABLES VI

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