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This paper presents research uncovering systematic gender bias in the representation of political leaders in the media, using artificial intelligence. Newspaper coverage of Irish ministers over a fifteen year period was gathered and analysed with natural language processing techniques and machine learning. Findings demonstrate evidence of gender bias in the portrayal of female politicians, the kind of policies they were associated with and how they were evaluated in terms of their performance as political leaders. This paper also sets out a methodology whereby media content may be analysed on a large scale utilising techniques from artificial intelligence within a theoretical framework founded in gender theory and feminist linguistics.

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