Purpose The purpose of this paper is to highlight the significance of the role of followership by raising self-awareness of those in organisational hierarchies through the followership intelligence activity. As practitioners, we intentionally spotlight the importance of followership learning and link followership development to the future needs of a thriving organisation through the facilitation of our activity. Design/methodology/approach This paper outlines the proposed followership intelligence activity (FIA), which includes a progression of questions, group discussions and linkages to adult learning principles, experiential learning and followership theory. Findings Feedback from authors’ workshops and general observations indicate that once “learning” leaders understand the importance of followership and identify as both followers and leaders, they begin to build and promote work environments open to conversations about the behaviours and skills of exemplary followers. Practical implications People cannot change behaviour that they do not notice. However, when leaders begin to identify as both leaders and followers, their openness to learning, developing (self and others) and having followership conversations increases, which promotes both personal awareness and growth. As leaders model and create conversations about exemplary followership skills, they can promote and inspire these behaviours in others within the organisation. Originality/value The intention of embedding the FIA into our leadership development programme is to legitimise, honour and promote life-long learning of both leadership and followership. Both roles are vital for a thriving workplace, and they need to be performed with strength, accountability and pride.