The purpose of this study is to describe the decision making process of purchasing hydroponic vegetables. This research conducted in Bandar Lampung City. The study was conducted on 42 consumers of hydroponic vegetables and 42 non-hydroponic consumers. This research requires a qualitative method approach. Analysis of the stages of consumer purchasing decision-making process used to determine consumer behavior in making purchases of hydroponic and non hydroponic vegetables. Stages in the process of making consumer purchasing decisions in choosing commodities include the introduction of needs, information search, alternative evaluation, purchasing decisions, and postpurchase evaluation.
PENDAHULUANKeuntungan pertanian organik bagi manusia dan lingkungan dalam jangka panjang adalah (1) meningkatkan kesuburan tanah dalam jangka panjang, (2) mengontrol serangan hama dan penyakit tanaman tanpa merusak lingkungan, (3) menjamin air tetap bersih dan aman, (4) menggunakan sumber daya yang dimiliki oleh petani, sehingga dapat mengurangi biaya input produksi pertanian, dan (5) menghasilkan pangan yang bergizi, pakan untuk hewan, dan tanaman berkualitas tinggi yang dapat dijual dengan harga layak (Susanto, 2002).Pertanian organik saat ini makin populer, seiring dengan meningkatnya pendidikan, pendapatan, dan pengetahuan gizi masyarakat terhadap pola hidup sehat dan aman dari bahan-bahan kimia. Pertanian organik tidak hanya memberikan manfaat sehat dan aman bagi penggunanya, namun dapat memberikan manfaat bagi keberlanjutan sumber daya pertanian dan lingkungannya (Sustainability). Pertanian organik maupun semi organik di Provinsi Lampung belum berkembang secara pesat. Input produksi yang digunakan dalam usahatani masih berasal dari bahan-bahan kimia. 100% petani menggunakan pupuk kimia dan pestisida kimia dalam usahatani. Penerapan pupuk organik dan pestisida nabati yang digunakan untuk usahatani
Indonesia’s economics contribute dominantly to the agriculture sector. Its also represented in Lampung Province, Indonesia. The main goal of the research was to design an agricultural development model. The method is approached by Social Accounting Matrix (SAM) model. SAM Lampung was designed as a macro model with an 8 x 8 matrix. Secondary data of Input-Output Lampung 2010 as basic data. Data sources get from Lampung Statistic Board and agriculture agency, industrial and trade agency, and Indonesia monetary authorization. The result revealed that based on the total multiplier, the agriculture sector is still dominant in Lampung’s economic structure. Unfortunately, agriculture’s household multiplier was the lowest compared with trade and industry, and services. This fact indicates that agriculture development is not adequate yet enhancing the farmer’s income. Agriculture development needs to address farmer’s households. Stimulation on agriculture exogenous balance is necessary to enhance farmers’ household income.
The processing of jackfruit into food products aims to improve the durability of jackfruit that feasible to be consumption and give added value. The Panda Alami jackfruit chips business is one of the industries that process jackfruit into jackfruit chips. This business is expected to improve the quality, profitability and added value of the product. The purpose of this study is to determine the revenue and added value obtained from the processing of Panda Alami jackfruit chips in Cipadang Village, Gedong Tataan District, Pesawaran Regency. The techniques used to collect the data was done by observation through obtaining data by making direct observations to the object of research. The data collected includes primary data and secondary data. The method used in this study is a descriptive method which is to know the general description of the Panda Alami jackfruit chip business and the quantity method that is the value-added analysis. The value-added analysis of Panda Alami jackfruit chips used the Hayami method. The research results showed that received a positive added value of Rp 1.862,00 for 1 kg of jackfruit. The added value ratio was 22,16%, with a profit rate of 64,14% from the product value.
The Local Staple Food Development Model (MP3L) in Lampung Province has been developed from 2013 introducing tiwul as analog rice, known as Beras. Beras Siger program introduced analog processing technology through the use of equipment modern and improved production processes, as well as packaging. This study focuses on analyzing the financial sustainability of the Beras Siger business participants. This research is a case study. Â Beras Siger business participants in South Lampung Region in Jati Agung District selected case study. Primary data required includes ownership of land assets, buildings and equipment, production facility/input needs, production and the selling price, sales volume, revenue and income and other general descriptions. Financial analysis is performed using Net Present Value (NPV), Benefit-Cost Ratio (BCR), and Internal Rate of Return (IRR) criteria. Based on the results of the analysis it can be concluded that the cost structure of the Beras Siger program participants showed a very high-value component of production equipment. The size of the investment value of program participants causes the business needs a minimum of 7 years to be able to obtain a profitable return. In the existing situation, the program participants' Beras Siger business will be financially feasible if they increase production capacity by 20%.
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