The purpose of this study was to examine and explain the effect of the marketing mix on customer loyalty at UHO Kendari pharmacy both partially and simultaneously. This research approach is quantitative by using survey method with explanatory survey design. Data was collected using an instrument in the form of a questionnaire. Sampling technique with non-probability sampling method. The type of non-probability sampling used is purposive sampling with judgment sampling with respondent criteria so that the sample in this study is 70 respondents. The analytical tool used is multiple linear regression. In managing data and drawing conclusions, the researchers used the SmartPLS program (Partial Least Square). The results showed that the product had a positive and significant effect on customer loyalty. Price has a positive and significant effect on customer loyalty. Place has a positive and significant effect on customer loyalty. Promotion has a positive and significant effect on customer loyalty. With a high enough R-Square value in influencing the independent variable on the dependent variable.

The Effect of Service Quality and Price on Customer's Decision to Use The Services of Bunda Rida Salon. Thesis, Management Study Program, Faculty of Economics and Business. Guide I: Mr. H.Muh.Zabir Zainuddin, and Mentor II: Mr. Suyuti HM.  This research aims to find out the influence of service quality and price on customer decisions to use the services of Salon Bunda Rida. To achieve these goals, qualitative and quantitative data, data collection techniques are used with observations, interviews, and documentation.  The population in this study is a customer of Salon Bunda Rida. The samples in this study used multivariate analysis (correlation or multiple regression), then the number of sample members was at least 10 times the variables studied (independent + dependent). In this study there are 2 independent variables and 1 dependent variable (there are 3 variables), then 3 x 10 = 30. So the number of samples in this study is as many as 30 respondents. . The data was collected through questionnaires and analyzed using multiple linear regression analyses and using hypothesis tests, i.e. partial t tests and simultaneous F tests.   The results of the analysis showed that there was a significant and positive influence between the quality of service and price on the decisions of customers, both partially and simultaneously.

This study aims to determine the effect of individual characteristics and work environment on employee performance at PT. Bosowa Berlian Motor, Kendari Branch. The sample in this study were as many as 43 respondents who were taken census at PT. Bosowa Berlian Motor, Kendari Branch. This study uses multiple linear regression analysis tools. The study results found that simultaneously individual characteristics and work environment have a positive and significant effect on employee performance. Partially individual characteristics and work environment have a positive and significant effect on employee performance.

Knowing the profit level of the futsal field tenant business (BumDes) in the village of Kalibu, Kulisusu sub-district, North Buton Regency.Knowing the business feasibility of a futsal field tenant (BumDes) in Kalibu Village, Kulisusu District, North Buton RegencyThis study aims to find out what the profit level of a futsal field tenant business is and how the feasibility of a futsal field tenant business is in Kalibu Village, Kulisusu District, North Buton Regency. This study uses descriptive data analysis, which presents data according to the information obtained in the field. The data in this research are primary and secondary data. As for the results of this study, the calculation of the R/C ratio of the Futsa Field Tenant Business (BUMDes) in Kalibu Village, Kulisusu District, North Buton Regency, that the Futsa Field Business (BUMDes) is feasible to run. The head or manager of the BUMDes business unit has the task of assisting the director in managing, developing and managing BUMDes businesses that are in accordance with the potential of the village and the needs of the community.