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The article studies the theoretical and methodological principles of investment support for agricultural enterprises development strategy. Under modern conditions, when the Ukrainian producers are forced to revise the strategic guidelines for their own development as a result of the lost traditional markets for agricultural products, the investment support for implementing the long-term development programs becomes especially topical. Such elements of investment support for enterprise development as investment environment, investment potential and investment climate, have to be considered not only by the commodity producers but also influenced by the state on a regular basis. The enterprises investment support system is dynamic and flexible in terms of quite turbulent modern economic development of Ukraine, it is constantly transformed under the influence of a wide range of factors. This requires the formation and implementation of an effective national policy to attract foreign investment, to boost the investment attractiveness of the national economy as a whole, to ensure an adequate protection level of investments and to implement other system measures to create a favorable investment environment. The study of the livestock sector development trend in Ukraine shows that after years of neglect to the industry development by the state we face degradation, evidenced by the negative dynamics of both volumetric and qualitative indicators. In terms of the research the attention was paid to the development of tools for forecasting the investment support impact on the livestock enterprises development indicators in order to use the predictive model in strategic planning.

In market conditions, performance is a vital characteristic both at the level of the individual enterprise and at the level of the industry and the national economy as a whole as well. This allows determining whether it is rational to choose the economic behaviour of economic entities in the external environment whether the available potential and resources are rationally used to solve current tasks and achieve strategic goals of their development. However, despite the importance of this category, there is currently no clear standard definition of "strategic performance of an economic entity". Therefore, the study aims to scientifically and theoretically substantiate the essence of the category "strategic effectiveness of the subject of economic activity" to determine its features, evaluation criteria and approaches to management. It was found out in the study that in contrast to current or tactical performance, strategic performance is a difficult category to measure due to the variability of long-term evaluation criteria. As criteria for strategic effectiveness, the authors propose to use the market value of businesses and their ability to generate value for their key stakeholders. The content of the process of strategic performance management of the subject of economic activity, which consists of subsystems of strategic goals management, resource management, management of interaction with the external environment and evaluation of strategic effectiveness, was determined. It was proposed to determine the quality of strategic performance management by the degree and speed of approximation of the actual state and characteristics of the economic entity to the strategic goal, which is to fully meet the needs and expectations of key stakeholders, owners, consumers, employees, public, local and state authorities, international partners, etc.

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