Arenga pinnata is one of non-timber forest products (NTFPs) commodities that have high economic value. This tree is one of the multipurpose commodities because almost all parts of the tree can be utilized. The people around the forest have a lot of palm sugar as one of their livelihood sources. However, supply chain management of palm sugar businesses has not been integrated from the supply of raw materials, the production process, distribution and marketing pf the product. Measurement of Palm Sugar Supply Chain Performance is conducted to measure the performance of supply chain of palm sugar and formulate the recommendations on indicators that are still below target. The research was located in Bonto Sinala village, Sinjai Regency, South Sulawesi, Indonesia. Data collection methods through interviews using a questionnaire in the palm sugar farmer group. Data analysis was carried out by implementing the Supply Chain Operation Reference model using the Analytical Hierarchy Process (AHP) and Objective Matrix (OMAX)model.The result study of measurement the supply chain performance using Supply Chain Operation Reference (SCOR) method found in 24 KPI with 4 KPI for plan variables, 4 KPI for source variables, 10 KPI for make variables, 3 KPI for deliver variables and 3 KPI for return variables. The overall supply chain performance value is 6.62 with 17 KPI that included in the green category, 3 KPI that included in the yellow category, and 4 KPI that included in the red category. KPI that included in the yellow and red categories must be corrected immediately. Keywords: Supply chain, palm sugar, SCOR, OMAX

Palm sugar is one of the businesses developed widely by the community, mostly those around the forest. The use of sugar palm as a non-timber forest product has been cultivated for generations. However, this business has not been managed as a sustainable business unit with a simple business model. The study aimed to develop a sugar business model through the application of the business model canvas (BMC) and blue ocean strategy (BOS). The business model is applied in the palm sugar business in Sinjai Regency, South Sulawesi, Indonesia. Data collection technique was conducted by using a participatory approach with observation techniques, direct observation of the production, packaging and marketing activities of palm sugar done by palm sugar producers (farmers) at the research location. In-depth interviews using interview guidelines were also conducted to obtain an overview related to the palm sugar business model. Identification of internal environmental factors (IFAS) and external environmental factors (EFAS) was carried out through a SWOT analysis on nine key elements of BMC. The formulation of the business model is conducted by integrating BMC and BOS on the nine elements of BMC in the palm sugar business. The positioning of this business quadrant is in quadrant I with a progressive strategy which means that the palm sugar business is in good condition so it has the potential to grow and can compete with the application of the right business model.