The ornamental plant business is a business dominated by MSEs, so itthat has a vital role in economic development and growth. The largest ornamental plant production center city in West Java Province is Bogor City. This is an opportunity to develop ornamental plant businesses in the town of Bogor, which can be done through the development of entrepreneurial behavior and entrepreneurial competence of ornamental plant entrepreneurs. This study aimed to analyze the effect of entrepreneurial behavior and entrepreneurial competence on ornamental plant business performance in Bogor City. Respondents in this study were 100 ornamental plant entrepreneurs with a total of 100 people who were determined by the convenience sampling method. Data analysis in this study used Structural Equation Model (SEM) with the help of AMOS 23 software. The results showed that entrepreneurial behavior positively and significantly affected ornamental plant business performance with a coefficient value of 0.29. In addition, entrepreneurial competence also has a positive and significant effect on ornamental plant business performance, with a coefficient value of 0.51. Thesehis means that every increase in entrepreneurial behavior and entrepreneurial competence will improve the performance of ornamental plants in the city of Bogor.