In Indonesia, the appearance of women in TikTok videos is not far from a gender-biasedsocial construction that represents a lifestyle in social life. This study aims to reveal therepresentation of the meaning of the female icon on video shows on TikTok social media,besides that it will also analyze and reconstruct the female icon on video shows onTikTok social media. The method used in this study is a qualitative method using RolandBarthes semiotic analysis. This method was used because the researcher wanted to knowand analyze in depth about the phenomenon of the meaning of the Women's Icon onvideo shows on TikTok social media, using documentation techniques, data literacy andinterviews with several semiotic experts. The results of the study show that video showson TikTok social media tend to represent women with gender-biased themes and ways.Women's bodies are exploited for commercial purposes in the social media industry. Thepresence of women in TikTok video shows is a communication strategy as a point ofview.

Everyone certainly wants to find a mate, because God has designed His followers in pairsso that they can live together or side by side, and love and maintain life goals that areoriented towards the hereafter. In Indonesia, early marriage is not a recent trend, even moreso in the Donggo community. This study aims to examine the causes of the waning of thesacred value of early marriage in Donggo District. Informants in this study consisted ofcommunity leaders, traditional leaders, youth leaders and perpetrators of early marriage.The design of this research is a case study research type with a qualitative descriptiveapproach. Purposive sampling was used in this study to identify locations and informants.Data collection techniques in this study were observation, in-depth interviews, anddocumentation. The collection techniques used include data reduction, data display anddata verification/conclusion. The findings in this study reveal that the factors that cause thewaning of the sacred value of early marriage are first; mass media, second; Education, andthird; modernization

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