The article systematically reviews various qualitative and quantitative research methods and zero in on Grounded Theory and Frame Work Analysis as the appropriate Qualitative Methods for the study

ABTRACT Conceptual Lens helps to focus our study along certain directions for answering the research questions. A Conceptual Lens made from the existing literature helps the researcher to frame relevant questions to be asked to the respondents. In this paper, the researcher describes a method for constructing conceptual lens and employs the same method for constructing an innovation adoption conceptual lens for further testing in upstream oil and gas. The Conceptual lens can be treated as the starting point for qualitative data analysis.

This article describes in a nut shell, the changing attitude of Oil and Gas companies towards innovative drilling technologies in the down turn, some of the important innovations in drilling technologies and its relevance to upstream oil and gas, the pace of adoption of innovative drilling technologies in the upstream oil and gas and the need for an optimistic future outlook.

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This Article describes how the researcher