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Building partnerships with consumers in the industrial market, as well as responsible attitude to doing business contribute to companies’ sustainable development, increasing satisfaction not only of consumers, but also of the society as a whole. The article analyzes various approaches to the problem of enterprises’ sustainable development. A method is proposed for identifying criteria that affect the sustainability of industrial companies’ development, including correlation analysis and the contingency table method. The characteristic of the Russian market of pipe products is presented. The hypothesis about the dependence of the industrial enterprises’ sustainability development on the consumers’ satisfaction in the industrial market with the experience of interacting with a supplier has been tested using the method of mathematical statistics. General principles of partnership were formulated based on the results of the study. The implementation of those principles is aimed at increasing company’s stability in the pipe market.

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