Purpose : The cinnamon trade is not only Sri Lanka's oldest trade but the only trade where it holds a monopoly in the world market. Being the leading supplier of true cinnamon to the international market, Sri Lanka is still unable to cater the global demand. Our approach mainly focused to investigate, map and analyze the market landscape of Ceylon cinnamon. Research Method : Industry insights were drawn from 675 cinnamon growers, 485 peelers, 220 collectors, 50 balers/exporters, 30 value added producers and 50 consumers from Galle, Matara, Kalutara and Ratnapura districts. Stratified and convenience sampling techniques were employed to select appropriate samples. Primary data were collected using internet-based data collection techniques and traditional data collection tools.

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