This study examined the effects of CSR characteristics on company image, CSV, customer satisfaction, customer citizenship behavior for customers using mobile phones of Samsung, LG, Apple, and Pantech in domestic market. 213 questionnaire samples are used to test 10 hypotheses using structural equation model with AMOS. Results of testing are as follows: First, economic responsibilities, law-ethical responsibilities and philanthropic responsibilities factors of CSR influence positively to company image. Second, economic responsibilities does not influence to CSV. Third, company image influence positively to customer satisfaction and customer citizenship behavior, but CSV does not influence to customer satisfaction This study shows that CSR, company image, CSV are important for customers' increasing customer satisfaction and customer citizenship behavior. Implications and limitations of this study also suggested.

Screening tests were conducted to investigate the applicability to wastewater treatment of microalgae such as Euglena collected at several sites in Wakayama prefecture. The isolated strain Kishu was identified by performing DNA sequencing analysis, molecular phylogenetic analysis and RAPD (Random amplified polymorphic DNA) analysis. It was found from these results that the isolated strain was a new strain of Euglena gracilis. A growth rate and removal rate of carbon, nitrogen and phosphorus sources in the synthetic culture medium of strain Kishu were higher than those of known E. gracilis strain NIES-48. Furthermore, the isolated strain successfully grew in the culture medium using the molasses and assimilated the carbon source in this medium. These results suggested that strain Kishu, the newly isolated Euglena from the pond in Wakayama, is promising candidate that can be applied for wastewater treatment of a food processing factory.

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