This study aimed to identify the relationship among the following factors: cross-cultural awareness, tourist experience, authenticity, tourist satisfaction, and acculturation. It also sought to determine what role that tourist activities play in acculturation. Furthermore, this study looked to provide a feasibility plan for the effective management, protection, and sustainable development of World Cultural Heritage Sites. We chose Chinese in Korea (immigrants, workers, and international students) who visited the historic villages of Korea (Hahoe and Yangdong) as the research object, and used 430 questionnaires for analysis. The confirmatory factor analysis and structural equation model were used to verify proposed hypotheses. The results showed that (1) Chinese in Korea, who have higher cultural awareness, had more interests in objective authenticity (e.g., historical traditions, cultural heritage, and architecture) of world heritage sites; (2) Chinese in Korea could feel and appreciate the true value of traditional culture through tourist experience; (3) The objective authenticity and existential authenticity have a positive effect on tourist satisfaction; and, (4) Higher tourist satisfaction could effectively promote cultural integration and assimilation, and prevent cultural separation and marginalization.

No abstract

The crisis event, which is one of the factors that occur most frequently, affects the sustainable development of tourism. Aiming to investigate the impact of a terminal high altitude area defense (THAAD) incident on tourism risk perception, destination image, attitude change and behavior intention of Chinese citizens planning to travel to South Korea, a questionnaire survey was conducted among 1000 Chinese citizens. By using descriptive statistics, factor analysis, and a structural equation model on the survey data, the results showed that (1) tourist destination risk perception exerted a negative effect on tourism image, culture image, and stability image of the destination; (2) the risk perception of tourists on tourism destinations would lead to a change in tourism attitudes, as Chinese citizens who planned to travel to South Korea considered changing their tourist destinations due to the THAAD incident; and (3) the increased risk perception of tourists on destinations had negative effects on behavior intention. Chinese citizens' intention to travel to Korea was reduced after the THAAD incident. This study is of great importance for the sustainable development of tourism between China and Korea and provided a reference for improving risk management strategy for a tourism destination.

No abstract

No abstract