The aim of this paper is to examine the individual and interactive influence of organizational, technical and environmental factors on the diffusion of e-business in Montenegrin tourism organizations. In accordance with this goal a decision tree method is used in this paper. The results showed that organizational factors have the highest individual impact on e-business diffusion and that there is a strong interactive influence of organizational, information technology integration and external support factors. The obtained results provide important information for management and decision-making in conditions when diffusion of information technology innovation needs to be accelerated in such a way that instead of influencing only one group of factors, it affects several factors simultaneously which, in interaction with one another, lead to a greater degree of e-business diffusion.

Knowledge management emerged as a scientific discipline in the early 1990s, but in spite of the fact that it represent a distinct contribution especially of the private sector where the concept of knowledge as a "competitive advantage of the company" and "knowledge capital" hold the sway. One of the reasons for this development has been the emergence of information and communication technologies (ICTs). This paper discusses the importance of knowledge management in companies, the possibility of management and leaders to recognize it and the key issues related to operational aspects of people in knowledge management between mambers of staff and members of staff and customers. Networked organization and virtual organization, as its product, create the preconditions that knowledge as a resource is continually produced and used. The essence of successful business is the distribution and increase of the amount of knowledge among employees in the organization on all levels. The knowledge that employees possess and an adequate management process are prerequisites for achieving competitive advantage.

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