The article considers the process of improving the management of logistics and marketing behavior of innovation clusters in territorial communities in the context of digitalization of society and the online market. Attention is focused on the need for territorial communities to form an institutional environment favorable for the development of innovation clusters. It is noted that the best synergetic effect from the functioning of innovation clusters is achieved mainly in a post-industrial economy with a supercompetitive environment.

The article considers the process of improving the management of logistics and marketing behavior of innovation clusters in territorial communities in the context of digitalization of society and the online market. Attention is focused on the need for territorial communities to form an institutional environment favorable for the development of innovation clusters. It is noted that the best synergetic effect from the functioning of innovation clusters is achieved mainly in a post-industrial economy with a supercompetitive environment.

The article reveals the impact of the COVID-19 pandemic on the investment activity of transport companies in Ukraine. The conceptual apparatus of investment activity of enterprises is revealed and the own interpretation of this term is given. There are traces of a pandemic and a modern state of affairs and development of transport enterprises in Ukraine. Transport of Ukraine є one of the most important industry of suspicious production and clicks to satisfy the consumption of the population and suspicious production in transported, allowing the expansion of the scale of production, sound incentives, due to such Ale about the good for the robot of the most urgent sphere of the state's activity, like a transport industry, you cannot speak of this year. Coronavirus became the cause of quarantine on a planetary scale, helping to improve the economy and activity of their superiors. Increase the quality of the spirit only to re-evaluate the assessment by pouring the virus into the economy. However, it is also obvious that transport companies and business will suffer the most, which will prevent the infrastructure of tourist services. COVID-19 caused the great snake in the transport hall. That is, today the acceleration of scientific and technical re-equipment of the world economy can be achieved only with full consideration of human capabilities, as in the design of equipment and technology, which requires additional investment. Currently, the main task of transport companies is to create a system for managing investment activity. In the article, another official is designated with a pandemic character, for example, it is established on the day injected into the investment activity of transport enterprises. The investment of the transport hall in Ukraine was analyzed and the critical camp was brought, which caused the COVID-19 pandemic. In the article, you can enter the investment regulation of the transport industry before the hour of the COVID-19 pandemic.

The article examines the current state of motor transport enterprises. An analysis of the e-commerce information portal based on Digital technologies was carried out. It has been established that the number of Internet users is increasing every year. Since Statista predicts that it will reach 17.5% in 2021 and 22% in 2023. Given that a quarter of the world's population currently makes purchases via the Internet, these forecasts seem reasonable and even a little conservative. In this regard, forecasting market behavior to create a flexible system of adaptation to new conditions becomes the most relevant. The study of scientific works shows the interest of the scientific world in the innovativeness of conducting modern business. Many authors determine that the use of digital technologies is the key to effective enterprise management. The article defines the main features of modern digital technologies that help the management and development of motor transport enterprises. Fundamental research was conducted directly on the level of use of modern digital technologies in motor transport enterprises. The analysis showed that the modern activity of motor transport enterprises is not fully aimed at the use of digital technologies in management and information development. Data storage, privacy and data storage received a higher percentage of 19%, which have been used in many enterprises since the advent of PCs. On the basis of the conducted research, the main directions of innovation in the application of Digital technologies were established, which will help the effective management of the motor vehicle enterprise. A study of the use of Digital devices by customers was conducted. A study was conducted on the intensity of use by consumers of various types of technological Digital devices. The study showed that 74% of consumers use smart technologies as the main means of communication. That is, the main aspect of conducting modern business, which is based precisely on the use of modern digital technologies, can be traced from the conducted research.

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