Affected by new trends, automobile companies have altered stakeholder requirements on their main product -the automobile. With enactment of new regulations concerning sustainability, new features appeared quickly, such as electrification, sharing services, autonomous mobility and so on. In this study, we present sustainability as a stakeholder and analyze the method of its realization in Systems Engineering (SE) based product development. Formula SAE provides a validated setting to conduct experiments on integrating sustainability into the classical product requirement architectures. By taking into consideration the use of SE or adding other methodological frameworks, findings can establish a new setting in sustainability research. The results of this study may be enlightening for scholars and practitioners and calls for further research on embedding sustainability requirements in automotive product development by using SE.