AbstracSocial innovation ensures the development and implementation of new ideas related to services, products or models to meet social needs and create new social relationships or collaborations. Such form of innovation relies on the inventiveness of local communities, civil society organizations, local businesses, citizens and individual contributors from both private and public sectors to improve the existing or create the new products and services in order to better satisfy the individuals' needs. This research paper explores how new communication channels and government policies toward social innovation and social entrepreneurship are creating a culture with actively involved city administration, corporate contributors and individuals in developing ideas and pilot projects to solve the existing domestic and national social challenges. The examples of both governmental and airline corporate approaches to social innovation are provided in the paper. Crowdfunding proved to be a successful tool of social innovation, especially in the airline industry. The analysis of the provided policies, methods and practical approaches will help to improve the airline's social innovations.

The proper implementation of government and corporate governance within Egyptian institutions and companies became an absolute necessity in order to attract foreign investments, ensure accountability and data transparency, support healthy competitiveness among organizations and improve the living conditions of the citizens. This paper aims to discuss the existing challenges of governance in different countries at both the governmental and corporate levels. This research highlights the importance of applying governance within the Egyptian institutions and companies. It provides several examples of good governance, which should be assessed with the assistance and application of international standards, where elimination of corruption is a key to good governance and successful civil society with proactive awareness on human rights issues. The special attention is given to the issue of effective IT governance, which implementation became now possible through the established frameworks, standards and guidelines, including ISO 17799, COBIT, ITIL, COSO and Val IT. The discussed governance cases and examples could eventually support the understanding and implementation of the effective governance standards and tools within the Egyptian government and organizations, including Egypt Air.