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A 1994 study of 124 Virginia innkeepers found that perhaps the most important precursor for success as the operator of a bed-and-breakfast inn is having prior experience in the lodging industry. Other important attributes of success in operating bed-and-breakfast inns were appropriate use of financial data, knowledge of accounting, and family support. The innkeepers were surveyed to determine the attitudes and beliefs they perceived as necessary for success as an operator. The attributes considered most important were correlated with actual descriptions of a group of (self-described) successful operators. The study points up the need for would-be B&B operators to be realistic about the attributes of a successful operator, as well as being able to act on that knowledge. For operators entering the business without hospitality or business experience, the road may be rocky unless they quickly get education and other assistance.

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Tammie J. Kaufmanhas over 25 years of experience in the hotel, restaurant and travel industry. She has worked in all facets of the industry from management to line-employee positions. She has been teaching at Rosen College for four years. Randall Upchurchis professor of timeshare development at Rosen College. Dr Upchurch has over 21 years of experience in the lodging industry. In his present position Dr Upchurch is actively working with the American Resort Development Association to deliver a minor in timeshare development. Denver Severthas been an associate professor at Rosen College for three years. Prior to this, Denver taught for seven years at Eastern Michigan University. His research pivots around topics that relate to the customer ' s path to loyalty. Before joining academia, Denver worked in restaurant venues and country clubs for 25 years. He teaches graduate and undergraduate courses in accounting and guest service management for Rosen College. AbstractThis study concerns consumer usage preferences relating to a leading timeshare developer ' s vacation club product. The discriminant analysis procedure was performed on the developer ' s year-end dataset to determine if there were any differences based upon the age of the timeshare owner concerning their product preferences. It was discovered that the older timeshare owner is more drawn to utilising products and services provided by their designated home resort while, in contrast, the younger timeshare owner is more likely to use timeshare exchange options and more inclined to purchase an additional timeshare interval at another company ' s resort.