Global warming, change in climate and rapid growth of population have put a huge strain on the world's groundwater resources. The use of excess groundwater has created a drop in the water table. Increased use of groundwater for agriculture in agro-based areas increases the demand for groundwater. The current study has been conducted in Cooch Behar, an agro-based remote district of North Bengal in the Indian state of West Bengal, where the use of high groundwater in agriculture has reduced groundwater levels. Comparative assessment of Multi-Influencing Factor (MIF) and Analytical Hierarchy Process (AHP) techniques has been used to create a perspective mapping of groundwater potential zone for the research region. Land use and land cover (LULC), rainfall, soil texture, geomorphology, lithology, drainage density, Normalized Differential Vegetation Index (NDVI), and Topographic Wetness Index (TWI) have been used to create the map. The MIF and AHP techniques have been used for Groundwater Potential Zones (GPZ) mapping. Output GPZ has been classified into 5 classes, i.e., very poor, poor, moderate, good, and excellent. MIF technique shows that the groundwater potential classes are covering 9% (285 km2), 21% (67 km2), 30% (944 km2), 27% (837 km2) and 13% (410 km2) of the study area, respectively, whereas the output GPZ from AHP technique shows that the groundwater potential classes are covering 8% (271 km2), 15% (508 km2), 24% (813 km2), 33% (1118 km2) and 20% (677 km2), respectively. Finally, the maps have been verified using groundwater fluctuation data through Receivers Operating Characteristic curve (ROC). The MIF technique's Area Under Curve (AUC) score is 76.5%, while the AHP technique reveals 88.9% accuracy. Both techniques for assessing and monitoring GPZ have been accurate and reasonable. Thus, this type of research is reliable for a more appropriate framework for swiftly analyzing groundwater recharge and directing the location of artificial recharge structures and other groundwater management operations of agricultural-based areas.