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The article is connected with the main methods of the domestic tourist destination marketing strategy forming for realization it at the domestic and world markets. It’s materials shows a global characteristics of the tourists market and it’s influence at the Russian destination promotion and the position conditions. The tourist destination position and promotion system is represented as an action direction with a common conceptual line, connected with each other. Product placement, tourist’s call-centers, QR-code technology, national tourist offices, internet-promotion content and TV-content, polygraph content of different format, polylinguistic SMART-application are represented as the strategic marketing actions realization tools with direct or aid return connection. The article tells us about the marketing destination strategy forming and realization in Russia problem revealing. Of course, the marketing destination strategy has to be developed in the context of the national tourist product promoting federal measures. The article contents the federal marketing strategy formation principles. Moreover, it is mentioned a low expenses methods of positioning and promoting. More in the article was scrutinized the tradition and proactive content-marketing methods. It’s determined the purposes consumer audience studies aimed on the directions determination of the search optimization, priorities within the tourist SMART-applications and mobile navigation systems development. The article contents the marketing strategy destination typical structure with step-by-step plan of forming and implementation.

With the concept of the experience economy in place, the evolution of the exchange object has made a step further to integrate experiences, calling forth a need for a marketing complex which would reflect the experiences and manage them. The concept of experience marketing was established and developed alongside the development of the concept of experience economy. Many scientists view tourism as a sector of service economy, which suggests that, as applied to the tourism industry, the experience marketing instrument will promote a sustained development of tourist service consumer catering activities.

Legends, being the result of collective creative activity of local residents of certain areas in the theory and practice of international tourism have received their well-deserved recognition as intangible tourist resources. From a marketing point of view, the legend is a highly effective tool to increase tourist interest for sites of destinations. Currently creation of legends can be considered one of the most promising and popular areas of content marketing in tourism, which allows not only to induce a primary tourist interest in the destination, but also to get an emotional response from the tourist consumption of services in destination that creates long-term loyalty and increases the likelihood of repeat visits. Thus, the legend is also a tool of the diversity of impressions in tourist tourist-excursion programs. Despite the importance of folk legends and creation of legends in the development and competitiveness of destinations, these elements are rarely used in the formation of thematic tourist routes and the development of conceptual forms of tourism in the Moscow region. The article presents the results of a content analysis of the contents of legends in Klinskiy municipal district related to the origin of settlements, historical facts, entertaining events, etc. Special attention is given to glass craft legends associated with Klin and its surroundings. As scientific and practical recommendations in the article indicated are possible directions for use of folk legends and creation of legends in a complex tourism product promotion in Klinkiy municipal district.