The article considers the field of commercial nomination, one of the modern discursive practices in the aspect of teaching the native language. Commercial names, whose wide spread is due to the market economy peculiarities and the dynamic development of megacities, are the object of the research.Urbanonyms of the largest Russian megacities serve as the research material. Names of commercial objects characterise the onomastic environment of a modern city, as they constitute its significant part.They have the linguistic and the cultural value because they demonstrate the national and cultural identity of a city or a region. The goal of the proposed description is to prove this value and offer concrete forms of work with this new and non-standard linguistic material. The article describes certain methods of using commercial urbanonyms in the practice of teaching Russian in secondary schools, as well as general philological and special speech-related disciplines in higher educational institutions. The work with such material promotes greater involvement of schoolchildren and students in the modern educational process and enables the formation of general cultural competencies in schoolchildren and that of professional competencies of the students, who have chosen naming examination as for their specialisation. The results of the research and the recommendations developed therein can be used by practical teachers in the project activities of schoolchildren, as well as in the development of courses and special courses on semiotics, a language of advertising, copywriting, naming, branding and creativity linguistics.

Within the school of forensic expertology, in the context of modern challenges of digitalization, the current problems of forensic and expert identification are considered to establish the author of a controversial speech work posted on the Internet, an information and media language personality. Based on the analysis of the main stages of the process of expert identification of the author of the text, the need for their correction and addition is revealed in connection with significant changes in the linguistic personality manifests itself mainly in a virtual environment. The necessity of developing a classifier of the author’s idiolect features with an indication of their identification significance, as well as the use of quantitative statistical methods for analyzing speech works using computer technology, is substantiated.

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Within the school of forensic expertology, in the context of modern challenges of digitalization, the current problems of forensic and expert diagnostics are considered to establish the conceptual characteristics of the author of a speech product posted on the Internet, which has become a criminal environment. Based on the analysis of a number of provisions of traditional methods of author’s research of written speech (determining gender, age, profession, level of education, level of speech culture, native language of the author of an anonymous text), their inapplicability is revealed in the expert diagnosis of a modern language personality, which manifests itself mainly in a virtual environment. The author substantiates the need to develop a modern methodology for determining the conceptual characteristics of an anonymous author of a speech product within the competence of a speech expert based on the analysis of the corpus of modern web communication texts.

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