Astarte's representations demonstrate cultural variations through the iconography of the Orient. Astarte is a deity of Semitic origin, and would continue the tradition of Levantine deities expressed in Mediterranean material culture. Its influence remained one of the most significant in mythological, ritualistic and imagery culture, and its assimilation throughout the Western Mediterranean. The goal to specifically demonstrate the formation of the Tartessian and Phoenician identity in the Iberian Peninsula in the period of structuring of the Phoenician colonies. The Canaanites maintained the deities as protectors of the city, manifesting idolatry through cults, and the creation of shrines and necropolises associated with them. The representations cited in our research are elements of the material culture of these sacred places of connection with the goddess Astarte. The female figures reflect the sacred and social universe that women and men of the aristocracy occupied around them. The bronze and alabaster figures from the Iberian Peninsula carry the oriental style and iconography of the goddess Astarte.