The article discusses the structure of city environmental management, regulatory documents, environmental monitoring system, the consequences of environmental policy at the local and regional levels, including cost analysis associated with the implementation of the city’s environmental strategies.

In modern conditions the necessity of active actions in eliminating of disproportions in national Russian Federation economy, solving difficult regional problems, creation of conditions for sustainable development for all territories is increasing. The article deals with the mechanisms of the state support of competitiveness of tourist territory Krasnodar region, Russian Federation and promising areas of it's improvement.

The article discusses the possibility of using digital platforms for environmental management. The aim of the research is to determine the directions of using digital platforms for environmental management. To preserve the environment, increase energy conservation and sustainable development of territories, effective management is always important. Digital innovation allows citizens to engage, develop environmental volunteering, improve environmental literacy, collect more environmental data, and improve governance. The work identified the types of digital platforms depending on the subject of management, the main types of digital platforms and the main type of activity based on the chosen platform. The article considered the main digital platforms for environmental management in the field of ecology and the environment of the Russian Federation, highlighted the main functions of the platforms, problems and development directions. It is necessary to create such hybrid systems of environmental supervision in the field of water resources protection, to detect the facts of illegal construction and violation of construction parameters, remote control over the intended use of land, deforestation, and the environmental situation in water and air.

The article deals with the mechanisms of the state support of small and medium business, the examples of state support policy implementation subjects of this sector of economy in Krasnodar Region are given.