The purpose of this study is to explore the concept of power relations in the video clip of the song Teman Hidup by singer Tulus. It becomes interesting when popular culture represents it in the work of the video clip of the song Teman Hidup by singer Tulus. The concepts used in the study in addition to an understanding of the culture of Javanese Yogyakarta, especially the life of the palace servants of Yogyakarta Palace, this study also uses the thinking of Stuart Hall, especially how the media represent social life that seems natural and full of harmony. In addition, concepts in cultural studies such as hegemony, ideology I patriarchy, and power relations. Using the Roland Barthes Semiotic method to be able to dismantle the ideology embedded in the research subject. The results showed that in the video clip of Friends of Life there is a power relation embedded in the video clip which denotatively displays the harmonization of Javanese culture. Thus, popular culture has increasingly strengthened power relations in society in Javanese culture
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