Making a significant contribution to the European honey trade, Romania has been lately engaged in an exhaustive process of ensuring product conformity. Both official bodies and research groups have taken part in the efforts to establish an efficient framework for characterizing and authenticating unifloral and polyfloral honey samples produced and commercialized. Innovative contributions of different Romanian scientists to the development of simple and/or effective investigation techniques are discussed, as well as the results gained in characterizing and classifying samples according to their botanical and/ or geographical origin. Information on the honey production and commercialization in the last 25 years is also provided, as well as a sketch of the Romanian consumer profile.