This study aimed to determine the discursive devices used in the news headlines, unravel the ideologies of the media practitioners, and reveal the insights that can be generated from the indings. Thirty headlines were gathered from ive major online news portals in the Philippines namely: ABS-CBN, CNN Philippines, GMA, Interaksyon, and Rappler. This is a qualitative study that is seen through the standpoint of Fairclough's Critical Discourse Analysis (CDA) in 1995. Results showed ten discursive devices used in the headlines by media practitioners to attract attention from readers that may direct them to not just read the headline but read the entire article. These are evaluative language, vocabulary, intensi ication and quanti ication, immediacy, reference to emotion, reference to elite people, role labels, institutional agency, country, and events. It was also found out that these devices brought out media practitioners' ideologies. It was further found out that writers or editors were objective or neutral, subjective or biased, and misleading. They were shown through the use of direct and indirect quotation, numbers and igures, and choice of words in writing the headlines. The selection of the words used in the headlines showed the political dispositions of the news practitioners who intentionally choose only those speeches or news that may create sensational feelings among the readers. To put it simply, the writer or editor's angle of judgment re lected how he or she wanted the readers to perceive the issue. Furthermore, the results of this study may provide ideas to news consumers to not just read the headlines but read the entire article so that they may know if the headline matches its content and that they may be able to identify if the issue is true or not, if it is slanted or sensationalized.

Explicit communication is imperative in building up relationships among members of organizations and institutions. This study described, critically analyzed and interpreted the linguistic features of the accessible print communications, which in effect brought out the communication culture, social and power relations of the members of the three tertiary institutions in Davao City. Results revealed a mixed sentence construction of declaratives and imperatives, actives and passives. Gratulatory and courteous expressions like More Power, God Bless, Please, Kindly, May I, marked significant presence in the prototype opening and closing fragments which these expressions have become standard parts of these memorandums. Variation among the structures was the divine exaltation (predictive of the culture of the university) found in the initial portion of the memorandums. Also noted was the legalese, archaic and formal tone, hereby and of the memorandum of the university president that was echoed in the memorandums of the student organization officers. An intensified writing training program in two categories: for new administrators and student officers have to be effected.   Keywords - Applied linguistics, linguistic structures, critical linguistic analysis, print communications, communication culture, discourse analysis, Philippines