The interactive marketing strategies based on the “team approaches” or collective “organisation approaches” of Japanese companies have greatly contributed to the success of Japan in world markets and to the accumulation of Japan's post‐war economic wealth. This contrasts greatly with the “individual approach” often practised by British companies.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.